We're hitting the airwaves!

I guess the saying, "time is money" couldn't be proven more true than the rate that the radio industry works!

We went downtown this morning to record our radio ad with WLIT (previously supposed to be on WNUA, but with the help of our fantastic Clear Channel sales rep, Jeff, we determined WLIT was a better fit). And by the time we got home on the trusty brown line, our ad was mixed, edited, voodoo magic'ed and sitting in our inbox!

The whole experience was very exciting and just a bit nerve racking. We got there and Jeff whisked us away into a sound booth. There sitting across from us was Dave Hilton, a radio personality on WLIT who had a voice that flowed out of his mouth like maple syrupy goodness. He read the script out loud with suggestions as how to pace it and emphasize it and it made me fully appreciate why he does what he does and I do what I do. It's just a 30 second commercial, but his time and attention to making sure it sounded good put me just a little more at ease and you could definitely tell that after about the third time reading through it. He played it back to us and as Tony said, if my voice really did sound like that (after doing above-mentioned voodoo), he wouldn't ever have any troubles hearing me- I'm a soft talker if you didn't know that already. My lungs push words out about as far as my nose. I guess with all that equipment and mixing, even soft-talkers like me can sound normal! So after trying it a few times, we all determined it was good to go and we were off.

It will start running on Monday, April 13th and run for about 6 weeks. Wow, we've come a long way from harassing all of our friends to vote for us to having a real live radio ad. This is probably small potatoes to most businesses, but to Tony and I (and the unwavering Sheridan-the-cat), it's kind of a big deal. Thanks again everyone for helping make this happen!!

So without further ado... here it is.... probably not Dave Hilton quality syrupy goodness, but we're pretty happy with it!